The Media Fund Logo

Join Us

Donate today to receive 6 months voting membership, or get in touch with us and apply to be a partner of The Media Fund.

Donate Contact Us Partner Application

!Media Alert! New ‘Deep Fakery’ On The Horizon

A round-up of the hottest takes from the best UK Indy Media


In this week’s edition of Media Alert:

  • Reports of “deep fakery” on the horizon.
  • Our Picks of the Week

Media Alert is a weekly bulletin discussing issues impacting on the UK independent media and highlighting some of the best recent work from the sector.

It’s brought to you by The Media Fund, a co-operative of over 30 partners seeking to raise funds and advocate for quality independent journalism.


The Weeks Big Stories

Essential new from the frontlines of media politics

Move Over Fake News – Here Comes Fake News

As if getting to the bottom of some stories wasn’t hard enough already, the technology to produce fake videos has advanced to the point where it could soon be commonplace.

We are used to arguments about fake photos. Examples from recent days include an image of Emma Gonzalez, a survivor of the Parkland massacre turned gun-reform campaigner, ripping up the US constitution (or not, as the case was). We also saw the alleged Newsnight doctoring of Jeremy Corbyn’s hat to make it look more Russian for an image of him in front of The Kremlin.

With the BBC denying the charges, much time and many articles across establishment, independent and social media were plowed into the spat.

Now the power and distraction of disinformation is set to ramp up with the rise of fake videos, sometimes known as “deep fakes.” This recent editorial on the issue in The Hill cautions that the adage “seeing is believing” risks becoming even more redundant.

Last year, The University of Washington made a faked, AI-produced, sample of an Obama speech as a demonstration, warning of what seems likely to come.

The intention and fakery, in this case, were benign, but late last year this video of a young girl telling Trump he was a “disgrace to the world” went viral.


It’s not hard to imagine where this could be heading Remember the weeks of fuss about Corbyn sitting on the floor of a virgin train when it was alleged there were seats available? Imagine if a video was produced of him questioning the holocaust.

There’s already a tendency for all sectors of the media, to spend huge effort arguing back and forth over alleged fake news, at least until the next controversy springs up a couple of days down the line. we may take sides or never be really sure of the truth, but what may matter from a propaganda perspective is the impression that’s left in peoples’ minds regardless of mere facts.

How much worse this is likely to get when video is routinely faked, and what independent media can do to discern fact from fiction without getting bogged down in those endless wrangles, remains to be seen.


Picks of the Week

Our hand-picked selections from some of the best independent journalism around

Government Departments Help launch Hard-Brexit Thinktank, Emails Show – Chloe Farand, DeSmog UK

Chloe Farand asks “How cozy is the relationship between free-market ideologies pushing for greater deregulation and the government?” and discovers the answer is “very.”

Find DeSmog UK on Twitter @DeSmogUK


Vote Leave and Cambridge Analytica – Davide Hencke, Byline

The aftershocks of the Cambridge Analytica scandal looks set to be with us for a long time to come. This article explores the unfolding revelations about links between the company, the 2016 referendum and hard-right elements of The Conservative Party.

Find Byline on Twitter @Byline_Media


Robots Aren’t Coming for Our Jobs – Capitalists Are – Grace Blakeley, Novara Media

What happened to the old idea that increased technology would lead to an increase in leisure time rather than financial penury? Capitalism happened, as Grace Blakeley explains.

Find Novara Media on Twitter @novaramedia


Tags: , , , , , , ,

Support us to make our media independent

Pin It on Pinterest

Share This