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The Ferret’s New Grassroots Initiative

A round-up of the hottest takes from the best UK Indy Media

Grassroots Innovations From Media Fund Partners

Scottish co-op The Ferret has announced a plan to greatly increase reader and member participation in content generation.

Anyone can sign up and can register fields in which they have interest and knowledge. When The Ferret is working on a topic related to those, members can be consulted by text for their input. They can also take part in skills training to help build a solid base of Scottish citizen journalism.

Establishment media has taken to using Twitter feeds a great deal. It’s a cheap means of seeming to be in touch at the same time as padding out content, even if that content is dubious or trivial.

The Ferret’s intentions are far more inclusive and less exploitative, along the lines of an ownership model that places subscribers and workers in control, rather than commercial interests.

The Media Fund are proud to be working with such innovation partners as The Ferret and Dorset Eye, who also allow readers to register to submit stories from ground level.

These are exactly the sort of independent models with which to counter top down, elite skewed platforms that tend to produce content framed by elite perspectives.

Find out more about The Ferret’s plan in this original article from The Press Gazette.


Picks of the Week

Our hand-picked selections from some of the best independent journalism around

Shell’s Greenwash BS – New Internationalist

Major carbon producers like Shell have been pouring huge efforts into environmental PR for well over 10 years. Find out the latest with this irreverent and incisive piece.

Find New Internationalist on Twitter @Newint

Daily Politics Bias – Skwawkbox

Systemic BBC bias against Corbyn is nothing new, but they’re not even very good at bringing variety to the table, as demonstrated by a little incident on a recent show.

Find Skwawkbox on Twitter @Skwawkbox

Scottish Tory Dark Money – The Ferret

Dodgy funding of the Tory party continues unabated, not least because a largely Tory media simply doesn’t mind. Failure to change things can’t be blamed on The Ferret, who cover yet another case north of the border.

Find The Ferret on Twitter @FerretScot 


Media Alert is a weekly bulletin discussing issues impacting on the UK independent media and highlighting some of the best recent work from the sector.
It’s brought to you by The Media Fund, a co-operative of 40 partners seeking to raise funds and advocate for quality independent journalism.

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